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Tools/Clay

Clay

AI-powered data enrichment and outbound sales prospecting tool.

clay.com
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What is Clay?

Clay combines data from dozens of external sources with AI to automatically research and enrich a list of sales leads, then draft personalized outbound messages based on each lead's specific context, cutting manual prospecting research time.

Key features

  • Enriches lead lists from 50+ external data sources
  • AI-drafted, personalized outbound messages per lead
  • Combines data enrichment and outreach in one workflow
  • Waterfall enrichment to fill gaps across data providers

Pricing

Paid

Paid plans from around $149/mo

Verify on the official pricing page →

Clay use cases

  • 1Automatically research and enrich a list of sales prospects
  • 2Draft personalized cold outreach at scale
  • 3Combine multiple data sources into one clean lead list
  • 4Reduce manual research time in outbound sales prospecting

Who is Clay for?

Sales development reps (SDRs)Growth & demand-gen teamsB2B sales teams

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