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Tools/DoubleVerify

DoubleVerify

AI-powered ad verification platform for measuring brand safety and ad fraud.

doubleverify.com
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What is DoubleVerify?

DoubleVerify analyzes digital ad placements to verify they're viewable by real humans, appear in brand-safe environments, and aren't affected by ad fraud, giving advertisers confidence their ad spend reaches real audiences.

Key features

  • Verifies ad viewability by real human audiences
  • Flags brand-unsafe content environments before an ad appears there
  • Detects ad fraud across digital advertising campaigns
  • Reporting on media quality across ad placements

Pricing

Paid

Paid plans, pricing available on request

Verify on the official pricing page →

DoubleVerify use cases

  • 1Verify that digital ad spend is reaching real human viewers
  • 2Avoid having ads appear next to brand-unsafe content
  • 3Detect and reduce ad fraud across a digital campaign
  • 4Report on overall media quality across ad placements

Who is DoubleVerify for?

AdvertisersMedia buying agenciesBrand safety and marketing operations teams

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