What is Jasper?
Jasper is an AI copywriting tool aimed at marketing teams, with an emphasis on "Brand Voice" training so generated copy matches a company's established tone across many writers. It includes a collaborative Canvas workspace, SEO mode, and — on higher tiers — an app builder for creating custom AI workflows ("Agents").
Key features
- No free tier — plans start with a 7-day trial, not a permanent free plan
- Brand Voice training keeps generated copy consistent with your existing content
- Canvas workspace supports real-time team collaboration on long-form content
- SEO mode integrates keyword/content guidance directly into the writing flow
- Business tier (custom pricing) adds an AI App Builder, marketing Agents, and SSO/SCIM
Pricing
PaidNo permanent free tier (7-day trial); Creator ~$39/mo; Pro ~$59/mo; Business custom
Verify on the official pricing page →Jasper use cases
- 1Draft on-brand marketing copy, blog posts, and email campaigns
- 2Generate product descriptions at scale for e-commerce catalogs
- 3Maintain a consistent brand voice across a marketing team
- 4Repurpose long-form content into social posts and ad variations
Who is Jasper for?
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