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Tools/Lavender

Lavender

AI email coach that scores and improves sales emails before sending.

lavender.ai
Screenshot of Lavender
chrome extension

What is Lavender?

Lavender analyzes a sales email as it's being written and scores it on likely reply rate, suggesting specific edits for length, tone, and clarity, aimed at helping sales reps write better cold and follow-up emails.

Key features

  • Real-time email scoring as a rep writes
  • Specific, actionable suggestions to improve reply rates
  • Personalization research pulled from a prospect's public data
  • Works directly inside Gmail and Outlook

Pricing

Freemium

Freemium — paid plans from around $29/user/mo

Verify on the official pricing page →

Lavender use cases

  • 1Get real-time feedback on a cold email before sending it
  • 2Improve a sales email's likely reply rate with specific edits
  • 3Research a prospect quickly to personalize outreach
  • 4Coach a sales team to write more effective emails consistently

Who is Lavender for?

Sales development reps (SDRs)Account executivesSales team leaders coaching reps

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