Segment
Customer data platform that unifies user data across tools, with AI-assisted audiences.
What is Segment?
Segment collects customer behavior data from a company's apps and websites into one profile per user, then lets marketing and product teams build AI-assisted audience segments to sync into other tools like email or ad platforms.
Key features
- Unifies customer data from many sources into one profile
- AI-assisted audience building and prediction
- Syncs audiences directly into marketing and ad tools
- Real-time data collection across web and mobile apps
Pricing
FreemiumFreemium — paid plans scale with monthly tracked users
Verify on the official pricing page →Segment use cases
- 1Build a single customer profile from data scattered across tools
- 2Create a predictive audience segment for a marketing campaign
- 3Sync a customer segment directly into an email or ad platform
- 4Track user behavior consistently across web and mobile
Who is Segment for?
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